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About Us


We believe in creating products that are deeply personal, for every women’s body type and shape that allows our customers to confidently express who they are inside.
Our products are made for women who love fashion and believe accessories can instantly update and upgrade their look.
Reinvent your entire wardrobe with only a few accessories.
We understand our customer’s needs because we ARE our customers – women leading busy lives who want to invest in high-quality products that can take us from school drop-off to a meeting to an evening event and everything in between.





    Founder and Creative Director Ada Deferrari has designed belts for over 16 years. To Ada, fashion equates with self-expression and fun, so absorbing the latest trends and adding her own twist was natural.

     Since the first collection hit California boutiques in the fall of 2004, ADA belts are now found in over 2000 retail stores across the world, garnering attention from celebrities like Heidi Klum in her daily wardrobe and Giuliana Rancic.








      The special leather smell everyone loves is likely from a high-quality, vegetable-tanned product. This intoxicating smell comes from these natural ingredients used, and can be preserved in your product for years to come!

      There are two main types of tanning used for leather: Vegetable Tan (what we use exclusively for our products), and Chrome Tan.


      Soft and lightweight. The perfect belt will conform and fit your beautiful body. Not ask you to change but stay just the way you are.

      We've created a belt line that is not only beautiful but has incredible quality, comfort and sustainable attributes.






        There's nothing like Argentinian leather. The pervasive Italian influence and craftsmanship in Argentina, the vast cattle ranches, and the steadfast appreciation for tradition all ensure that this leather is the highest possible quality.

        Ada Deferrari was on a trip to Argentina when she discovered gorgeous buttery leather and amazing craftsmanship. She had previously used ropes, ribbons and fabric to tailor loose and unflattering clothes – but leather would add elegance and polish to every outfit. 

        Armed with scissors, staple and genius, she contoured the perfect wrap belt, came up with 12+ ways to tie and the ADA belt revolution began!