What’s your biggest style frustration right now?

Hi,
Something happened recently that shook me more than I expected.
And it reminded me why I care so deeply about what I do.

I’ve always believed my purpose is to help women feel good about themselves.
Not in a superficial way, but in a starting point kind of way.

Because when a woman feels put together on the outside, something subtle but powerful shifts.

She stands a little taller.
She speaks a little more clearly.
She gives herself just a little more permission to be seen.
And that shift creates momentum.
Not just in how she looks, but in how she feels.
Confidence builds confidence.

But I’ve also seen the opposite.
When someone doesn’t feel good about themselves, inside or out, it doesn’t just stay internal.
It leaks.
As judgment.
As criticism.
As hurtful behavior toward others.
Not because they’re bad people.
But because they’re hurting.
And hurt people hurt people.
Recently, something happened that made me feel this more deeply than ever.
I won’t go into details, but it was one of those moments where you can feel someone projecting something onto you.
And even though I’m a confident, grounded person, it still got to me.
It stayed with me longer than I expected.
And what really hit me wasn’t just how it made me feel, but this…
If it affected me, what happens to someone who doesn’t have the same support system?
Someone who doesn’t yet have the tools to shake it off?
That’s what I keep thinking about.
Because this is bigger than style.
Helping a woman feel confident isn’t just about how she looks.
It’s about how she moves through the world.
When a woman feels secure in herself, she doesn’t need to compete.
She doesn’t need to compare.
She doesn’t need to tear others down.
She lifts. She supports. She makes the room better.
And I want more of that in this world.
This whole experience brought me back to something I used to do that I loved so much.
My style club.I would get on Zoom with women, go into their closets with them, and help them put outfits together for their real lives. Work, trips, dinners, everything.
And yes, they would get compliments, which we all love, let’s be honest.
But the best part was when they’d message me after and say things like…
“I looked in the mirror and felt amazing.”
“I walked into the room completely differently.”
“I feel like myself again.”
That feeling is everything to me.
And if I’m honest, I miss it.
I love designing. I love creating collections.
But I don’t always get that same one on one connection anymore.
That moment where you see a woman shift in real time.
And I think I want to bring that back.
I’ve been thinking about creating something more personal again.
Maybe a community.
Maybe one on one styling sessions.
A space where you can ask real questions like…
What actually goes with what in my closet?
Can you help me build outfits for a trip, a work event, or everyday life?
How do I make what I already own feel exciting again?
And yes, I know there are tools out there now.
But is anything ever as warm and human as someone really seeing you and helping you step into your confidence?
I don’t think so.
So I’d love your help.
What’s your biggest style frustration right now?
And if you had a fairy style godmother who could fix one thing for you, what would it be?
Hit reply and tell me.
I’m listening. And I’d love to build something around exactly what you need.

With love,
Ada Deferrari